ABSTRACT

                         The purpose of this research was to study attitude toward life and death of customers of internet service shops in Bang Bua Thong district, Nonthaburi province. The purpose is to study followings:

         i )    to  study the attitude levels toward life and death of customers of internetservice

shops in Bang Bua Thong district, Nonthaburi province.

                      ii )  to  study comparative attitude toward life and death of customers of internet service shops in Bang Bua Thong district, Nonthaburi province, categorizing based on general information of questionair respondants consisting of age, sex, salary, education, marital status and career.  and  

      The tool used for collecting data in the research is questionair, focusing on sample group - customers of internet service shops in Bang Bua Thong district, Nonthaburi province. There are 166 participants for questionair respondence.  The collected data was analysed by means of Frequency Distribution, Percentage, Mean, Standard Deviation, t-test, One-way ANOVA and The Pearson’s Product Moment Correlation.

                      The results wers as follows :

1.              General Informations of questionair respondants 

                      The most of respondants consisted of 88 female (53 %), 83 persons  (53 %) are at the age between 16-20 years old, 125 persons (75.3%) with income 5,000 baht per month, 93 persons (56 %) studying secondary school, 145 person ( 87.3 %) are still single, and  138 persons       (83.1 %) university students.

2.              The level of attitude toward life and death

                      The finding showed that the participants have high level of attitude toward life and death in  terms of Buddist teaching, impermanence of life and sickness and death. The average can be shown that 3.69, 3.90, 4.00 and 3.81 respectively. They have similar level of attitude toward life and death, considersing from standard deviation 0.434.

3.              Difference in level of attitude

                      The finding showed that there are different in terms of sex and education of internet service shops’customers in Bang Bua Thong district, Nonthaburi province. Sex and education result to attitude toward life and death significantly at 0.05. Meanwhile, the participants with different age, salary, marital status and carreer have indifferent attitude toward life and death significantly.